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\"2010kyusyu3_2.jpg\"\u25a0\u25a0\u7b2c3\u5831\u544a\u306f\uff0c\u7530\u5742\u516c\u6c0f\uff08\u4e45\u7559\u7c73\u5927\u5b66\uff09\u3088\u308a\uff0c\u300c\u539f\u4fa1\u4f01\u753b\u7814\u7a76\u306e\u65b0\u5c55\u958b\u3068\u8ab2\u984c\u3000\u2010\u30b5\u30fc\u30d3\u30b9\u696d\u3078\u306e\u9069\u7528\u53ef\u80fd\u6027\u2010\u300d\u3068\u984c\u3059\u308b\u7814\u7a76\u5831\u544a\u304c\u306a\u3055\u308c\u305f\u3002\u5831\u544a\u3067\u306f\uff0c\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u539f\u4fa1\u4f01\u753b\u306b\u95a2\u3059\u308b\u5148\u884c\u7814\u7a76\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u8e0f\u307e\u3048\uff0cKotler and Keller[2006]\u304c\u793a\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306e\u4e00\u3064\u3067\u3042\u308b\u300c\u4e0d\u53ef\u5206\u6027\u300d\uff08\u751f\u7523\u3068\u6d88\u8cbb\u304c\u540c\u6642\u306b\u884c\u308f\u308c\u308b\u3053\u3068\uff09\u306b\u7740\u76ee\u3057\u3066\uff0c\u4f01\u753b\u30fb\u8a2d\u8a08\u6bb5\u968e\u3068\u91cf\u7523\u6bb5\u968e\u3092\u660e\u78ba\u306b\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\uff0c\u88fd\u9020\u696d\u3068\u7570\u306a\u308a\u539f\u4fa1\u6539\u5584\u3068\u539f\u4fa1\u4f01\u753b\u306e\u533a\u5225\u304c\u3064\u3051\u306b\u304f\u3044\u3053\u3068\u304c\u6307\u6458\u3055\u308c\u305f\u3002\u305d\u306e\u305f\u3081\uff0c\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306e\u30b1\u30fc\u30b9\u3067\u3082\uff0c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u3066\u3044\u308b\u5834\u5408\uff0c\u300c\u30b5\u30fc\u30d3\u30b9\u306e\u539f\u4fa1\u4f01\u753b\u300d\u304c\u9069\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u4e3b\u5f35\u3055\u308c\u305f\u3002\u307e\u305f\uff0c\u30b5\u30fc\u30d3\u30b9\u696d\u3092\u5831\u544a\u8005\u306e\u539f\u4fa1\u4f01\u753b\u7814\u7a76\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u95a2\u9023\u3065\u3051\u305f\u5834\u5408\uff0c\u539f\u4fa1\u4f4e\u6e1b\u6d3b\u52d5\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u3053\u3068\u3082\u6307\u6458\u3055\u308c\u305f\u3002<\/p>\n

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