{"id":366,"date":"2011-08-10T00:00:53","date_gmt":"2011-08-09T15:00:53","guid":{"rendered":"http:\/\/sitejama.jp\/?p=366"},"modified":"2018-04-12T13:36:56","modified_gmt":"2018-04-12T04:36:56","slug":"2011%e5%b9%b4%e5%ba%a6-%e7%ac%ac%ef%bc%91%e5%9b%9e-%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%81%e3%82%bb%e3%83%9f%e3%83%8a%e3%83%bc%e9%96%8b%e5%82%ac%e8%a8%98%e3%80%80%e5%85%b1%e5%82%ac%ef%bc%9a%e6%97%a5","status":"publish","type":"post","link":"https:\/\/sitejama.jp\/?p=366","title":{"rendered":"2011\u5e74\u5ea6 \u7b2c\uff11\u56de \u30ea\u30b5\u30fc\u30c1\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u8a18\u3000\u5171\u50ac\uff1a\u65e5\u672c\u539f\u4fa1\u8a08\u7b97\u7814\u7a76\u5b66\u4f1a"},"content":{"rendered":"

\u25a0\u25a0\u30002011\u5e74\u5ea6\u7b2c1\u56de\u30ea\u30b5\u30fc\u30c1\u30bb\u30df\u30ca\u30fc\u306f\uff0c2011\u5e747\u670823\u65e5\uff08\u571f\uff09\u306b\u65e9\u7a32\u7530\u5927\u5b66\u65e9\u7a32\u7530\u30ad\u30e3\u30f3\u30d1\u30b911\u53f7\u99289\u968e913\u6559\u5ba4\u306b\u304a\u3044\u3066\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002 \u30ea\u30b5\u30fc\u30c1\u30bb\u30df\u30ca\u30fc\u306f\uff0c\u82e5\u624b\u7814\u7a76\u8005\u306b\u3088\u308b\u767a\u8868\u306e\u5834\u3068\u3057\u3066\uff0c2002\u5e74\u5ea6\u304b\u3089\u6bce\u5e74\u5ea6\u7d9a\u3051\u3066\u958b\u50ac\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u4eca\u5e74\u5ea6\u306f\uff0c\u65e5\u672c\u539f\u4fa1\u8a08\u7b97\u7814\u7a76\u5b66\u4f1a\u3068\u306e2\u56de\u76ee\u306e\u5171\u50ac\u306b\u3088\u308b\u958b\u50ac\u3068\u306a\u308a\u307e\u3059\u3002\u5f53\u65e5\u306e\u51fa\u5e2d\u8005\u306f27\u540d\u3067\u3042\u308a\uff0c\u672c\u5b66\u4f1a\u306e\u6d45\u7530\u5b5d\u5e78\u4f1a\u9577\u304b\u3089\u958b\u4f1a\u306e\u6328\u62f6\u304c\uff0c\u65e5\u672c\u539f\u4fa1\u8a08\u7b97\u7814\u7a76\u5b66\u4f1a\u306e\u5ee3\u672c\u654f\u90ce\u4f1a\u9577\u304b\u3089\u9589\u4f1a\u306e\u6328\u62f6\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u5f53\u65e5\u306f\uff0c\u610f\u6b32\u7684\u306a\u7814\u7a76\u767a\u8868\u306b\u7d9a\u3044\u3066\uff0c\u5efa\u8a2d\u7684\u306a\u30b3\u30e1\u30f3\u30c8\u3092\u3044\u305f\u3060\u304d\uff0c\u53c2\u52a0\u8005\u3068\u306e\u9593\u3067\u305f\u3044\u3078\u3093\u6d3b\u767a\u306a\u8b70\u8ad6\u304c\u5c55\u958b\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

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\n\u25bc\u3000\u5409\u5ca1\u52c9\u6c0f\uff08\u4e9c\u7d30\u4e9c\u5927\u5b66\u5927\u5b66\u9662\u5f8c\u671f\u535a\u58eb\u8ab2\u7a0b\uff09
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\n\u25cf \u30c6\u30a3\u30fc\u30bf\u30a4\u30e0\uff0815\uff1a20~15\uff1a40)<\/p>\n

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\n\u25bc\u3000\u798f\u5cf6\u4e00\u77e9\u6c0f\uff08\u897f\u5357\u5b66\u9662\u5927\u5b66\uff09
\n\u300c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306b\u3088\u308b\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5275\u767a\u300d
\n\u25bc \u30b3\u30e1\u30f3\u30c6\u30fc\u30bf\u30fc\uff1a \u4f0a\u85e4\u514b\u5bb9\u6c0f\uff08\u6210\u8e4a\u5927\u5b66\uff09<\/p>\n

\"2011research1_1.jpg\"\u25a0\u25a0\u3000\u5409\u5ca1\u52c9\u6c0f\u306b\u3088\u308b\u7b2c1\u5831\u544a\u3067\u306f\uff0c\u4ee5\u4e0b\u306e\u9806\u5e8f\u306b\u5f93\u3063\u3066\u9032\u3081\u3089\u308c\uff0c\u30db\u30c6\u30eb\u7523\u696d\u306e\u6226\u7565\u7ba1\u7406\u4f1a\u8a08\u306b\u95a2\u3059\u308b\u8a66\u6848\u304c\u63d0\u793a\u3055\u308c\u305f\u3002<\/p>\n

1\uff0e\u30db\u30c6\u30eb\u7523\u696d\u306e\u73fe\u72b6
\n2\uff0e\u7814\u7a76\u306e\u76ee\u7684\uff0c\u554f\u984c\u610f\u8b58
\n3\uff0e\u5148\u884c\u7814\u7a76
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\n5\uff0e\u4eca\u5f8c\u306b\u5411\u3051\u305f\u8ab2\u984c<\/p>\n

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\nRevPAR\u306f\uff0c\u5ba2\u5ba4\u58f2\u4e0a\uff0f\u5229\u7528\u53ef\u80fd\u5ba2\u5ba4\u6570\u3067\u3042\u308a\uff0c\u3053\u308c\u306f\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1(ADR: Average Daily Rate)\u3068\u5ba2\u5ba4\u7a3c\u50cd\u7387(Occ: Occupancy rate)\u306e\u7a4d\u306b\u5206\u89e3\u3067\u304d\u308b\u3002 \u5409\u5ca1\u6c0f\u306f\uff0cRevPAR\u306e\u5411\u4e0a\u306f\uff0c\u30db\u30c6\u30eb\u7d4c\u55b6\u306b\u304a\u3051\u308b\u696d\u7e3e\u6307\u6a19\u306e\u6839\u5e79\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089RevPAR\u3092\u8ca1\u52d9\u306e\u8996\u70b9\u306b\u304a\u3051\u308b\u6226\u7565\u5c3a\u5ea6\u3068\u3057\u3066\uff0c\u9867\u5ba2\u6e80\u8db3\u30fb\u9867\u5ba2\u7dad\u6301\u30fb\u9867\u5ba2\u7372\u5f97\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3092\u9867\u5ba2\u306e\u8996\u70b9\u306b\u304a\u3051\u308b\u6226\u7565\u5c3a\u5ea6\u3068\u3057\u3066\uff0c\u9867\u5ba2\u306f”\u4fa1\u5024”\u306b\u5bfe\u3057\u3066\u5bfe\u4fa1\u3092\u652f\u6255\u3046\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1\u3092\u5185\u90e8\u30d7\u30ed\u30bb\u30b9\u306e\u8996\u70b9\u306b\u304a\u3051\u308b\u6226\u7565\u5c3a\u5ea6\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3046\u8a66\u6848\u304c\u63d0\u793a\u3057\u305f\u3002<\/p>\n

\"2011research1_2.jpg\"\u25bc \u30b3\u30e1\u30f3\u30c6\u30fc\u30bf\u30fc\uff08\u6e05\u6c34\u5b5d\u6c0f\uff09\u306e\u30b3\u30e1\u30f3\u30c8
\n\u5409\u5ca1\u6c0f\u306e\u5831\u544a\u306b\u5bfe\u3057\uff0c\u6e05\u6c34\u6c0f\u306f\uff0cRevenue Management\u306b\u304a\u3051\u308bRevPAR\u306e\u610f\u7fa9\u306b\u3064\u3044\u3066\u89e6\u308c\u305f\u5f8c\uff0cRevPAR\u306f\u300c\u5c3a\u5ea6\u300d\u306b\u904e\u304e\u305a\uff0c\u5c3a\u5ea6\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u4ee5\u524d\u306b\u6226\u7565\u304c\u660e\u793a\u3055\u308c\uff0c\u6226\u7565\u76ee\u6a19\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u305d\u308c\u306b\u9069\u5408\u3057\u305f\u5c3a\u5ea6\u304c\u9078\u629e\u3055\u308c\u308b\u306e\u3067\u3042\u308a\uff0c\u5c3a\u5ea6\u304c\u521d\u3081\u306b\u3042\u308a\u304d\u3067\u306f\u306a\u3044\uff0c\u305d\u306e\u4ed6RevPAR\u4f7f\u7528\u306b\u95a2\u3059\u308b\u6ce8\u610f\u70b9\u3092\u6307\u6458\u3057\u305f\u3002\u307e\u305f\uff0cBSC\u3067\u306f\u6226\u7565\u2192\u6226\u7565\u76ee\u6a19\u2192\u5c3a\u5ea6\u2192\u76ee\u6a19\u5024\u2192\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3078\u3068\u5206\u89e3\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308a\uff0c\u30db\u30c6\u30eb\u306e\u6226\u7565\u306b\u3088\u3063\u3066\u30de\u30c3\u30d7\u3082\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3082\u7570\u306a\u3063\u3066\u304f\u308b\u306f\u305a\u3067\u3042\u308a\uff0c\u3053\u3046\u3057\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u304b\uff0c\u305d\u306e\u4ed6\u306e\u4eca\u5f8c\u306e\u7814\u7a76\u306b\u793a\u5506\u3092\u4e0e\u3048\u308b\u30b3\u30e1\u30f3\u30c8\u304c\u63d0\u793a\u3055\u308c\u305f\u3002<\/p>\n

\"2011research1_3.jpg\"\u25a0\u25a0\u3000\u798f\u5cf6\u4e00\u77e9\u6c0f\u306b\u3088\u308b\u7b2c\uff12\u5831\u544a\u3067\u306f\uff0c\u4ee5\u4e0b\u306e\u9806\u5e8f\u306b\u5f93\u3063\u3066\uff0c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306b\u3088\u308b\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5275\u767a\u306b\u3064\u3044\u3066\u306e\u5b9f\u8a3c\u7814\u7a76\u304c\u63d0\u793a\u3055\u308c\u305f\u3002<\/p>\n

1\uff0e\u30a4\u30f3\u30c8\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\uff08\u554f\u984c\u610f\u8b58\u30fb\u7814\u7a76\u76ee\u7684\uff09
\n2\uff0e\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af
\n3\uff0e\u7814\u7a76\u65b9\u6cd5
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